Sustainability

The 3 sustainable materials we use to reduce the impact of our clothing:

Recycled Polyester

Think of all the plastic bottles you've seen polluting our streets, parks, ponds and seas. Recycled PET is made from cleaning and crushing these bottles and melting them down into a yarn than can be sewn.

  • This process saves 33-53% of the energy used in virgin polyester.
  • It also prevents the usage of extra fossil fuels, whilst tackling landfill, soil and water pollution.
  • A less considered eco benefit of using recycled PET is that it doesn't absorb water meaning you're less likely to need to use the drier.

Regenerated Cotton 

Regenerated cotton is cotton that is saved from usable offcuts and waste in production that are destined for landfill. They are grouped by colour and blended with recycled PET to create a thread that can be spun into garments.

Using regenerated cotton saves:

  • Thousands of litres of water.
  • Kilos of clothing dyes and chemicals.
  • Masses of emissions into the environment.

Organic Cotton

Organic cotton is grown using non-GMO seeds and natural fertilizers. The factory also uses a water treatment system whereby contamination from bleach and dyes is filtered from wastewater before being released into the environment.

Organic farming is also better for our soil quality, a silent but serious problem affecting our planet. More importantly though, it supports better quality of life for the farmers, with less chemicals in their daily work life and a clearer supply chain for fairer pay.

The impact of clothing.

  • Over 10% of a garment’s total impact on the climate comes after purchase, such as how often the clothes are washed/dried or if you recycle/donate rather than binning. 
  • Around 10% of the world's pesticides and 25% of the world's insecticides are used for cotton production. 
  • The amount of water needed for 1kg of organic cotton is 7,000L. That's over 4x less than non-organic cotton (29kL).
  • It was reported that more than 300k tonnes of clothing ends up in UK landfills annually. Buying regenerated clothing, recycling your own clothing or donating it to others instead of binning it, are all great ways that you can start helping this landfill problem today.